SocialToolsHub

Engagement Calculator

Measure your social media engagement rates across platforms

Calculate Engagement

Enter your post metrics to calculate engagement rates by followers, reach, and impressions.

Engagement Benchmarks

Compare your engagement rates with industry averages for different platforms and account sizes.

Platform Account Size Avg. Engagement Rate
Instagram <1K followers 7.2%
Instagram 1K-10K followers 4.3%
Instagram 10K-100K followers 2.4%
Instagram 100K+ followers 1.7%
Twitter <1K followers 3.5%
Twitter 1K-10K followers 2.1%
Facebook <1K followers 5.8%
Facebook 1K-10K followers 3.2%
TikTok <1K followers 9.4%
TikTok 1K-10K followers 6.7%

*Benchmark data based on 2023 industry reports. Actual rates may vary.

How Engagement Rate is Calculated

By Followers

(Likes + Comments + Shares + Saves) ÷ Follower Count × 100

By Reach

(Likes + Comments + Shares + Saves) ÷ Reach × 100

By Impressions

(Likes + Comments + Shares + Saves) ÷ Impressions × 100

Weighted Engagement

Different interactions are weighted based on platform importance (comments > likes > shares)

Why Engagement Rate Matters

Measures how well your content resonates with your audience
Helps identify your best-performing content types
Higher engagement signals algorithms to show your content to more people
Attracts potential sponsors and partnership opportunities
Provides insights for improving your content strategy

Tips to Improve Engagement

1 Post when your audience is most active (use our Best Time to Post tool)
2 Ask questions in captions to encourage comments
3 Use relevant hashtags (try our Hashtag Generator)
4 Engage with your audience by responding to comments
5 Analyze competitors' high-engagement posts for inspiration

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15 Proven Ways to Boost Your Social Media Engagement

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Analysis

How to Analyze Your Competitors' Engagement Strategies

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